Social Media Marketing: A New Era of the Booming Online Business Industry

You need new and inventive ways to connect with your customers and prospects. Social media is currently a very powerful tool to reach the masses.There are many ways to utilize social media. A highly utilized method is through influencer advertising. If you think it won’t work, just look at the thousands of companies that are having successes with it. Every organization and business is now connected via social media.

Having owned Physical Therapy clinics in the past, I wish I had known social media marketing strategies as I have now. Looking back on what was accomplished with conventional marketing, (advertising in local papers, radio, bringing lunch to doctors, distributing flyers and business cards, etc.) I would have grown my private practice better with this powerful tool. Being a business owner opened my mind to self sufficiency and to always seek out better ways to position myself towards my lifestyle goals.

WHAT IS INFLUENCER MARKETING?

The best advertising method of all times is word of mouth. It costs nothing for someone to tell someone else about your products or services. Another advantage of word-of-mouth marketing is that it keeps you on your toes. You must ensure customer satisfaction for them to refer your company to others. Influencer marketing goes along the line of a friend telling a friend about an experience with a product or a service.

First you start by identifying strategic individuals within your target market. These people are going to influence others. The idea is unpretentious- instead of Taco Bell telling you how amazing their new Taco is, a spectacular review from a famous food critic can do more. The food critic is the influencer. In this hypothetical scenario, Taco Bell uses them to generate influencer marketing.

HOW TO BEAUTIFULLY EXECUTE INFLUENCER ADVERTISING

One example of influencer marketing is a company called Fab Fit Fun. This company sends out monthly box subscriptions to those who love their products. Now, you never know what is in these boxes. It could be anything from a scarf, to a throw, and even some make up and perfume. Many people are leery about monthly subscriptions that charge directly to their credit cards monthly. These boxes automatically ship whether you want it or not. So how does this company overcome this hurdle? Well, they get celebrities like Rhianna and Tori Spelling to do influencer advertising for them. A simple video of Tori Spelling opening her box subscription, going through each item enthusiastically and then sharing it on her social media network just made this subscription system a hit.

Another company came up with an idea. The Younique cosmetic company came up with a product, a mascara that gave a dramatic lift to the eyes. Now, there are more companies out there who have the same product. How did they step up their game? Their Moodstruck 3-D fiber lashes looks great on just about anyone.

To prove their point, they gave out free mascara tubes to the general public. All these recipients had to do was to post a video of themselves on social media using the mascara. What happened next was history. The company had so many orders that they were on back order for six weeks. Every woman wanted to increase their lash volume. By showing how well this mascara does, the company created a hype. The demand was overwhelming.

Now, I kind of went all girl here. Mascaras and Fab Fit Fun. However, this is just a few of the many creative ways that companies conjure to move their product on the market. What made their strategy work?

It was providing VALUE. By providing more value than the other companies and being talked about on social media gave them an edge over their competitors.

THE POWER OF SOCIAL MEDIA

We have heard of ordinary people posting simple funny videos on You Tube, Facebook, Pinterest, on Instagram which goes viral by simply being shared multiple times on all social media networks. This just proves that people are watching. They are hanging out on social media. They see products, events, and they share it on their social media circles. This is very powerful.

It is no wonder that during the past few years, big online retailers like Amazon, Wayfair, and the rest have utilized social media advertising. Even brick and mortar businesses like Best Buy, Target, Walmart, have gone online to expand their market. It is sad to contemplate that it is also due to this era of online advertising that many companies have to close their doors. The competition has become rabid. Those who do not step up to the plate lose. The most recent one closing as you might have heard is Hhgregg.

FINDING A KEY PLAYER

What if you can be the influencer in your online business? Yes, you can be the Key Player in this success. Yes, it is more than possible. This is how many online entrepreneurs have positioned themselves as the experts, coaches and founders of online business systems which has created wealth for themselves and others they have mentored.

How many times do you see pop up on your Facebook page “sponsored” ads of webinars, free E-books, free courses, free videos or free reports? This is the power of social media at work.

The new era is here. An average entrepreneur can leverage his advertising budget by effectively using social media to his advantage. This is because customers hang out on social media networks. This is a very effective way of reaching out to to prospects and introducing your product or services.

Moreover, if your ad also comes with an added value, customer response is overwhelming. It is going above and beyond what everyone else offers. This has been proven many times by local businesses offering products and services. A free dental cleaning coupon from a dentist can end up in a 4-5k sales in orthodontics or other dental services because of the one free offer.

Online coaches and online business experts who offer free webinars have been known to make thousands of dollars from memberships or purchases made by participants in one webinar alone. I sure have attended some of them, and although I have never really purchased a product or a system initially, it had opened my eyes to the possibilities. There are ways to earn income online and work your way to a passive and residual income.

Whether your goal is just to make extra income to supplement your current one or to make it a full time occupation, there are multitudes of systems and programs that you can get started with online. Many have plunged into online businesses full time and never looked back.

The key is to find your niche, find what feels good and right for you. Explore your passion, your talents and your goals. Then act on it. That first step is always the hardest.

Most successful online entrepreneurs not only “engage” in their business; they also “live” it.

After all, it is up to us to explore all possibilities and take advantage of opportunities presented to us. With the onset of the Social Media Marketing Evolution, the future of digital marketing is here.

The Shiny Object Syndrome in the Home Business Industry

If you’ve spent any amount of time online looking for legitimate ways to work from home and make money online, you’ve probably been exposed to hundreds of different business models. Some of these business models are legit and others are not.

Due to social media, the search engines and online advertising, a new issue has developed. I like to call it the “Shiny Object Syndrome.” This syndrome has left some people depressed, others in financial ruins, and it’s even chased others away from our industry altogether.

What is the Shiny Object Syndrome?

It is the promise that there is an easier, faster and cheaper way to make money online. It is a promise of done for you marketing. Just sit back, do nothing and collect a paycheck. It is the promise of “push button” profits. It is the promise of easy money.

The Truth

I’ve found that no legitimate online or offline business is fast, free or easy. Businesses cost money and take time to launch, grow and stabilize. Sadly, most people don’t want to hear this.

Many people looking to make money online are in a tough financial situation and they are looking for that magic pill to solve their money problems today.

These ads promising “instant riches” do well because they appeal to people’s greed. Many people want something for nothing. What these folks don’t realize is that these “easy riches” do not exist.

My Advice to You

# 1 Find a Need in the Market Place

All successful businesses offer products and services that people want or need. There must be a legitimate demand in the marketplace for what you are promoting, whether it is a product or service. The demand can already be in place, or you can create a new demand by developing a new product or service that is unique.

# 2 Offer a Solution

Entrepreneurs provide solutions to their client’s problems. We are solution providers. Our job is to identify a need and then offer a simple solution. The solution must provide value and solve your client’s problem. If you can do that, you will make sales.

# 3 Put in the Time and Work

All businesses cost money to start, nurture and grow. More importantly, all businesses take time to grow. It takes time to learn the skills, learn from your mistakes, and figure out how to do everything you need to be doing. Once you start a new business, make a minimum two-year commitment and do nothing else during that time. Focus is key.

# 4 Avoid Shiny Objects

Put on your blinders. Avoid Shiny Objects at all costs. Focus on what you are doing. If you go down the path of chasing shiny objects, you will lose momentum, lose credibility and keep starting and stopping.

10 Legitimate Business Models

Some legitimate online business models, if done right, include:

  1. Network Marketing
  2. Affiliate Marketing
  3. Blogging
  4. Selling Items on eBay or Craigslist
  5. Video Editing
  6. Work as a Freelancer
  7. Social Media Manager
  8. Information Marketing
  9. Sell Your Own Product or Service
  10. Editor

Of course, not all of these business models will be a good fit for everyone. You have to pick something that aligns with your strengths, personality, skills, budget and available time.

The Bottom Line

The bottom line is that the Shiny Object Syndrome is alive and well, all over the internet. Your job is to find a legitimate way to make money online, get started, make a minimum two-year commitment and never look back. Do that and there is a good chance you will be successful.

New Solar Companies Are Taking The Home Based Business Industry By Storm

There’s an exciting new business out there. If you haven’t already taken a look at home based businesses focusing on the solar industry, then I suggest you do so right now.

Why am I so insistent? Well, I’ll spell it out for you. The solar industry offers, by far, the best business opportunity I’ve seen come along in the last 10 years.

Many of us, me included, have been in the make money from home space for a lot of years. We’ve seen all the fancy, hyped up companies come and go. They’re here for a few years, and then they fizzle out and disappear. Some people have taken a shot at internet marketing, affiliate marketing, and Network Marketing, only to discover that it’s not quite as easy as the “gurus” say it is.

In my early years, I thought I was going to get rich selling water filters. Guess what… I didn’t get rich but I learned a lot about the Network Marketing industry. Then I moved on to nutritional products… I was going to retire early from my job with a MLM nutritional business. Well, that didn’t happen. The compensation plans of these companies were designed to make the few people at the top obscenely wealthy while thousands of people at the bottom labored away.

But these new solar companies are different. The best ones are in the direct sales CoOp category, where the majority of the profits are funneled to the people who are actually doing the work.

Solar is the fastest growing business in the country. It’s here to stay and the opportunity to make some really life-changing income is standing right in front of us. The opportunity to make money with solar (if you align yourself with the right company) has never been easier or more accessible.

And here’s the great news, the best companies are structured in such a way that you don’t have to be some sort of solar expert to make money from home. You just have to find the right company with the right system.

As a matter of fact, you really don’t have to know anything at all about solar to be able to build a business that could provide you with awesome residual income. Make sure you go with a company who is a leader in providing residential solar to homeowners, and commercial solar systems to businesses.

The best companies out there use the latest technology to get their customers the very best value possible. These technologies include apps on your smart phone. You simply enter someone’s address into the app on your smart phone, press a button, and a quick snap shot pops up and shows your prospect how much money they’ll save. If they like what they see, you simply take a picture of their utility bill with your phone, push a button and upload it to the main site, and the company’s solar professionals take it from there.

This new model could possibly be the simplest way to make money online. You let the hand-held app, the experienced solar professionals, and the power of the internet do all the work for you! If you’re looking for a great home based business with a future, I’m encouraging you to take a look at the top companies for yourself and make your own decision.

The best new solar companies are truly cracking the code when it comes to offering the average person an opportunity to work from home, earn a great residual income, all while doing something good for the environment!