Mobile Gaming Industry – Generating Big Business From Small Devices

In the year 2007, Apple Inc. gave a whole new meaning to mobile technology by launching its flagship device – the first-generation iPhone. The device acted as a boon for a mobile game development sector, which was otherwise growing with a “snail’s speed“. Later, in the year 2008, the Internet giant Google also released “Android OS” and this eventually started a war of apps, and both became fierce competitors. However, this proved fruitful for the smartphone users, as the competition resulted in the development of better mobile gaming apps with excellent graphics, fascinating game play and superb sound systems.

The Statistics and Predictions

With the pace of time, companies brought advance tools and technologies to develop more sophisticated gaming apps, to allure a bigger chunk of mobile enthusiastic population. As per recent statistics, in the year 2010, the smartphone and tablet gaming app sales reached $898 million, and it is expected to generate a revenue figure of $1.6 billion by the year 2015.

The overwhelming response experienced by the mobile gaming apps can be seen by the following facts –

  • 53% of smartphone owners play mobile games on daily basis
  • Smartphone users spend 14.7 hrs per month, playing mobile games
  • 93% people pay for gaming apps
  • 100 million mobile gamers in U.S. alone
  • 700 million download of Angry Birds app
  • Tiny tower generated $3 million from in-app purchase
  • Major revenue generation is via advertisements

It is worth mentioning that the above figures show only a small insight of the entire mobile gaming industry. However, with the technology evolving with each passing day, the popularity of mobile games is expected to break all the previous records.

Freemium Model or Paid Model – The Game Changers

The task of selecting the right medium for revenue generation has always been a game changer. There are three main revenue models in the mobile application development industry:

  • Free Apps – The apps were supported with advertisements, to support revenue generation.
  • Freemium (Free + Premium) Apps – Free to download apps, but with in-app purchase options.
  • Paid Apps – One-time payment for all the features.

No doubt, the freemium model has proven fruitful many times, but the major revenue generation is still carried by paid game apps. In addition, the predictions by experts state that, the revenue from free, ad-supported games is expected to grow by 12.3%, by the year 2014. Therefore, with free applications missing the “Spark“, and freemium apps showing better potential, the prospects of being innovative and effective are higher in the latter. As a result, one can sense a balance in revenue generation between paid and freemium apps in coming years.

Word of Mouth – The Main Reason Of Downloads

No matter whatever the medium is, physical or virtual, the “word of mouth” always serves as an efficient way of promotion. Even as the companies are spending heavy to promote their gaming apps, the statistics suggest that “word of mouth” medium of publicity still holds the number-one position in effectiveness. As per a recent survey:

  • Around 50% of adults learn about new gaming apps from friends and family.
  • About 40% of adults learn from app stores, after reading the user reviews and hot list.
  • About 25% of adults learn from social media sites.

However, there is also a long list of mobile gaming websites with a heavy influx of web traffic, present over the Internet that provides game reviews, upcoming apps, cheats and tips. So, companies should concentrate on utilizing all types of efficient media channels to acquire maximum coverage and ensure 100% promotion of their apps.

With mobile gaming apps available for free to play, it is easy to fall-in and get absorbed in them. Furthermore, from above statistics one can easily sense the increasing popularity, the higher growth rate and the potential in Mobile Game Development Industry.

Business Hubs: Your Business Information Center

Those who want to harness the power of the Internet for growing their business; a business hub is where they will find a variety of resources as well as marketing tips and strategies. The Internet has changed the way businesses operate and reach customers. Businesses have to match their strategies to this new arena. Most traditional marketing methods will not work online, so they have to learn new marketing strategies for increasing their online presence.

There are plenty of Internet marketing methods-some are niche-specific, while some work across different industries. Marketing online is relatively more affordable than traditional advertising. When approached the right way, they can give your company the boost it needs. But where is the best place to go to learn those marketing strategies?

A business hub, which also known as web hub or vertical portal, is a website dedicated to providing content, information, and services to businesses within a particular industry such as health care and IT. While some serve as meeting ground for businesses and customers, it tends to focus more on the needs of businesses than industry customers.

As a business-to-business website, a business hub can serve as your gateway to essential information on how to grow your business. They typically cover information specific to a niche, but they may also include general marketing information (e.g. Facebook marketing, article marketing). Some also offer industry analysis or business design. Here are some of the most common business marketing strategies covered by business hubs.

  • Article marketing.Article marketing is a method of promoting a business or company by publishing keyword-optimized articles in web directories. When properly done, it is an effective tool for reaching broad audience and showing them your expertise.
  • Cloud Marketing.This is the collection of different Internet-based marketing services, allowing marketing functions to operate more efficient and effectively.
  • Consumer Generated Marketing.This is a marketing method that directly involves participation of audience in marketing products or other activities of business.
  • Facebook Marketing.This looks at Facebook as a platform for marketing one’s business and reaching audience.

Summary of Benefits Business hubs share 3 common aspects:

  1. Marketing resource.Business hubs are great source of information on how a company or business can thrive online. It gives you quick access to different marketing strategies and other relevant information-tools you need to stand ahead of the pack.
  2. Niche-specific information resource.Because it caters to niche markets, you don’t have to sort through millions of web pages to find the information most relevant to your industry. If you’re new to online business and don’t know where to start or what direction to take next, you may find the answers in a business hub.
  3. It serves as a directory of different businesses in the industry. Most keep a listing of companies offering industry-specific services. All in all, business hubs function as a reference center for people who want the ins and outs of an industry in particular and the world of Internet-based business in general.

How to Use Your ATS/CRM to Gain New Business in a Recession

Are we in a recession? Some experts say we are already in a recession, some say one is coming, and others predict our economic future will be something we haven’t seen since the Great Depression. While all of these scenarios are unsettling, there is always opportunity to gain new business and thrive, even when times are tough. Your business strategy will most likely have to change in a recession, but the steps you take now can help prepare you to come out on top when all of this is over. It’s never too late to prepare for what’s to come or, for this matter, what is already here.

Before we dive into how you can use your ATS/CRM to find new business, first we have to identify a few key components. The first is identifying which industries are thriving and are in high-demand. Second, identify the industries in which you have the means and most potential to do business with. There may be industries you haven’t explored before, there may be industries you’ve done business with in the past, and there may be new business opportunities in some of the industries you currently do business with.

To help you get started, here is a list of some of the industries in high-demand:

  • Food/Alcohol/Grocery
  • Medical Staff
  • Medical Device
  • Pharmaceutical
  • Manufacturing
  • Delivery Services
  • Trucking/Railroad
  • Paper Products
  • Antibacterial/Cleaning Products
  • Administrative
  • Online Education & Remote Learning
  • Lifestyles of Health & Sustainability/Wellness
  • IT/Accounting/Legal
  • Printing/Publishing
  • Telecommunications/Cable

As you look at this list, do you potentially see new opportunities?

Searching Your ATS/CRM for New Business

Once you have the list of industries you want to target, it’s time to use the search capabilities in your ATS/CRM to find you specific opportunities.

Search by Client Industry Code, Status, and Location

The first and most basic search you will want to perform is by client industry code, status, and location (if you are looking to staff in a specific area.) The industry codes will be the codes you setup in the software affiliated with each industry. Status is important, because it will determine if you are searching for companies that you are ‘actively’ working with or ‘inactively’ working with. You can perform both searches. See if there are companies you currently work with that you can reach out to. Then perform the same search with ‘inactive’ clients. These could be clients whose business you lost or never had the opportunity to work with. For location, maybe you want to try to help staff for businesses near you. It can be a way to first narrow your search to local businesses. Explore these different searches and see if there are any potential opportunities.

If your software has the ability for a “full text search”, this is another great search option. A “full text search” is an advanced search feature that searches for key terms in each client profile. So, if you want to search for “medical”, it will search all clients that have the word “medical” somewhere in their profile, whether that is in an email, a text message, a note, a comment, etc.

Search by Date Last Contacted

You can also search by Date you last contacted a client. This search can be used in conjunction with the above search criteria. Searching by Date is useful if you want to identify clients you have been in contact with in the last six months. You can also search for clients outside of this time range, if you want to find clients you haven’t been in touch with for a while. This search can especially be handy if you want to find ‘inactive’ clients you haven’t reached out to recently. Maybe the last time you reached out they didn’t have staffing needs, but now they do.

Search by Job Orders

You can also search by Job Order based on specific industries you have served in the past. This will allow you to identify opportunities that you had in the past that fit the in-demand opportunities you are looking for today. There may be clients on the list that you haven’t been in touch with for a while. Reach out to them and see if they have jobs they need to fill.

Search by Candidates Employment History

Another unique search is by Candidate Employment History. You can perform a candidate search and target specific industries candidates have worked in, in the past. By doing this, you can identify new clients you might not have in your database. You can start off by performing a search of candidates you have added in the last couple of years. This will give you a manageable list to work through. As you go through clients that fit the industries you are looking to dive into, see if they are in your database, if not add them and give them a call! A “full text search” can also come in handy here to search a candidate’s profile and resume for key words.

Make Favorites Lists

As you find clients, you want to add them to a favorites list. Some software solutions have the capability to add to a favorites list right in the software. If you don’t have these capabilities, you will still want to create a favorites list in a separate spreadsheet. As you are searching for clients, add them right away to your favorites list so you don’t lose track of them. As a best practice, make a list for each industry you are looking to target so your lists are organized when it comes time to calling.

The Special Offer

You have your favorites lists, you have the industries you want to target, now you have to decide what you are going to offer these clients. Think about your marketing plan, what incentive can you provide the client to work together? Depending on the industry, you may need to come up with different packages that incentivize your partnership. What will entice a client to work with you rather than your competition? Perhaps you can offer special subscription options, fixed rates, free training of some kind, etc.

Divide and Conquer

Now that you have your targeted lists and marketing plan per industry, it’s time to call! First you will need to decide if you will be calling all of the clients or if you will be dividing it up among your team members. If your software has the capability to add clients directly to a daily planner, it is a quick and streamlined way to do it right in the software. Otherwise, you can share each list you made with your team members.

Sending Follow-Up Emails and Text Messages After Calling

After you call each client, a best practice is to send a follow-up text message or email, whichever is most appropriate for the client you are working with. Sending a follow-up message will reiterate the conversation that just took place. If you don’t have the mobile number of a prospect you are working with, you can ask if they would prefer an email or text message follow-up. If they prefer a text message, then you can ask for their mobile number.

To streamline the follow-up communication, create text and email templates that you can use for each client and always remember to customize it to make it personal. You can easily do this by adding the contact name and company. Some software solutions allow you to create templates right in the software and through the software it will automatically customize the name, company, and other fields based on the person you are sending the message to.

The Candidates

The clients are only one piece of the puzzle. We can’t forget we also need to line up candidates to fill the opportunities you are bringing in. As you begin marketing to clients, you also need to begin searching for candidates. Use the search capabilities in your ATS to search by industry, position, skills, employment history, location etc. And don’t forget about that important “full text search” capability if you have it.

You can also search by “active” and “inactive” candidates. There may be some candidates you aren’t working with currently, but are looking for jobs or are open to making a switch. Scour your ATS and begin making favorites lists so you are prepared to begin calling these candidates when new job opportunities emerge.

As with clients, remember to follow-up with candidates with a text message or email. Have your templates ready to go so you can easily send them a follow-up communication.

In Summary

Remember there is always someone buying in a recession and there are always industries booming. You just need to find those industries and target the ones you have the most potential to work with. From there, use the robust capabilities of your ATS & CRM to find those clients and candidates. You don’t always have to search the web for new business or candidates, sometimes they are right in front of you.